In this project, called the Inconsequential Data Project, created while in grad school at Cranbrook I was working with a bunch of themes. I really dug the pixellated look of images when you zoomed in on them with Photoshop. I know that isn’t a big deal in 2013 but in 1999 it was novel to me. I was also interested in zooming in on images of tragic, newsworthy events. Once zoomed in, I would crop the image then add the meta information as text to the image, which would explain the gravitas of the original image. I liked the disconnection between the original context, the text explanation (set in the sterile helvetica) and how the pixellation was aesthetically interesting and beautiful. I thought this distanced us from the tragedy depicted in an interesting way.